Unique Ways to Market Your Property for Maximum Exposure

Selling Your Home? Here’s How to Stand Out in the Des Moines Market

Thinking about selling your home in Des Moines? In a market filled with options, standing out is the key to a successful sale. These days, simply listing a property on the MLS isn’t enough. To attract the right buyers—and the best offers—it takes a fresh, strategic approach to marketing.

Here’s how to give your home the attention it truly deserves:

1. Start with Stunning Visuals: Photography & Video That Pops

Buyers are visual, and first impressions happen fast. High-quality photos, drone footage, and cinematic video tours can highlight your home’s best features in a way that basic snapshots just can’t. A beautifully presented home instantly grabs attention and increases the chances of serious interest.

2. Leverage the Power of Social Media

Social media platforms like Instagram, Facebook, and even TikTok have become go-to destinations for home discovery. Targeted ads, short video reels, and live-streamed open houses can put your property directly in front of potential buyers—even those who aren’t actively browsing the MLS. This is your chance to stop someone mid-scroll and make them fall in love.

3. Send Your Listing Straight to Buyers’ Inboxes

Instead of waiting for buyers to find your home, consider delivering it directly to them. Exclusive email campaigns featuring beautiful visuals, key highlights, and a quick call to action can catch the eye of buyers who are already watching the market. A single well-placed email can be the nudge that gets someone through the door.

4. Make Your Home Easy to Find Online with SEO & Google Ads

Think like a buyer: the first stop is usually Google. With the right keywords—like “Des Moines homes for sale” or “best neighborhoods in Des Moines”—your listing can rank higher in search results and reach more people organically. Paid ads also boost visibility and help ensure that the right audience sees your home at the right time.

5. Offer a 24/7 Open House with 3D Virtual Tours

Not every buyer has time for an in-person showing. A 3D virtual tour allows people to explore your home from anywhere, at any time. It’s like offering an open house that never closes. Pair it with thoughtful staging—either in person or virtually—and give buyers a clear vision of how the space could work for them.

6. Turn Your Open House into an Experience

Instead of a standard open house, why not make it memorable? Host a twilight tour with cozy lighting, invite neighbors for a first look, or offer themed refreshments that make the visit feel special. A little creativity can go a long way in creating buzz and encouraging competition among buyers.

Ready to Take the Next Step?

Selling a home is more than just putting up a sign—it’s about telling a story and reaching buyers in the right way. With the right strategies in place, it’s possible to create real momentum, attract serious interest, and sell faster (and smarter).

Looking for guidance tailored to the Des Moines market? The dsmSOLD Team specializes in innovative, results-driven marketing. Reach out today and discover how to make your home the one everyone’s talking about.